Releases and updates

Product Updates for April 2026

Thursday 9 April 2026

Turn trust into AI visibility

More and more customers are asking AI who to trust. And AI is seeking the high-integrity, structured data
that a steady volume of customer feedback offers. This release helps businesses show up in AI search by
collecting recent and relevant trust signals and turning them into powerful shared insight.


A preview of the in-app review collector feature, demonstrating the customisation options

In-App Review Collector

Increase your review response rates by capturing feedback when customers are at their most engaged with in-the-moment review collection.

Collect directly from your website or in-app, without customers leaving the experience or logging into Trustpilot.


Invitation Optimizer

Make every review invitation count. Eliminate guesswork and maximize conversions by A/B testing your invitation time delay and templates.

Test, learn, and ultimately improve the volume of recent reviews, a critical signal for both buyers and AI search platforms.

A preview of the Invitation Optimization feature, demonstrating a higher conversion rate on the test variant

A preview of the AI search analytics feature, showcasing an example of the number of AI search references, profile visits and the business' AI share of traffic

AI Search Analytics

Measure your brand's footprint in AI search and see exactly how often you're being surfaced by platforms like ChatGPT, Claude, and Perplexity.

Learn how your reviews contribute to awareness and consideration, and understand how your business adapts as AI evolves.  

Custom Dashboards

Turn trust into a company-wide KPI with personalized, shareable dashboards that align every team around real-time customer insights.

Combine reviews, invitations, TrustScore, engagement, and AI visibility into a single view for reporting, collaboration, and decision making.


A preview of the Customer Dashboards feature, which shows an example of the number of reviews collected, average star rating and service reviews in a bar chart

A preview of the Review follow-up enhancement feature, showcasing an example of the question and answer options. It also has an overlay highlighting the number of total responses and the average conversion rate

Review Follow-Up Enhancements

Take faster, more precise action to improve your customer journey and internal operations by tailoring follow-up questions to 'organic' vs 'invited' reviews.

Gain richer insight into why customers leave their selected review ratings for more actionable insights for their review collection strategy.