Lindskrog Parking: Enhanced Customer Satisfaction and Operational Efficiency with Trustpilot
Lindskrog Parking: Enhanced Customer Satisfaction and Operational Efficiency with Trustpilot
Lindskrog Parking, a privately owned long-term parking operator at Arlanda Airport in Stockholm, has been serving travelers since 1968. With decades of experience, the company has evolved to meet customer needs, offering a wide range of parking options, a modern garage, electric vehicle charging stations, and additional services such as car washing and tire changes. In this competitive market, Lindskrog choose to use Trustpilot to show that they are truly transparent & customer centric and this is reflected with a whopping 4.8 TrustScore based on 1850+ reviews.
“Trustpilot provides us with an instant connection to customer satisfaction, allowing us to use reviews as a powerful tool for refining our services. By leveraging this feedback, we enhance our offerings and align staffing levels to meet fluctuating demands, ensuring the best possible experience for our customers.”
Jonas Ryberg, CEO of Lindskrog Parking
The switch to Trustpilot - integrations made easy
Previously using Google Reviews, Lindskrog Parking switched to Trustpilot due to its superior integration capabilities. Trustpilot allows verified customers to leave reviews, ensuring authentic feedback that is crucial for service improvement, but it also has easy to use ways to showcase real-time reviews wherever you want with low effort.
All 30+ full-time employees at Lindskrog Parking utilize Trustpilot daily, monitoring real-time feedback to reinforce the importance of customer interactions.
“Our integration with Trustpilot surpasses Google Reviews in many ways. We've seamlessly incorporated it into key touchpoints, including our purchase process, newsletters, booking confirmations, and website. Once connected via Trustpilot's API, it's remarkably easy to implement across all platforms. An essential benefit is that verified customers leave reviews, ensuring that feedback comes from genuine customers—something that's incredibly important to us.”
Jonas Ryberg, CEO of Lindskrog Parking
Learnings and Improvements from Reviews
Lindskrog Parking is a business that is customer centric at heart. One of the main points to spot this, is how they utilize the customer reviews to optimize the user experience.
Especially when making any change to the customer experience in the garage and around it, the team pays close attention to the reviews that they receive and take immediate action to ensure they change their way of working next time if bad reviews occur.
Here are three notable improvements based on specific feedback from reviews:
-
Service Execution: A review highlighted a customer's frustration when their electric vehicle was not charged upon return. Which is one of the key services that the company offers. The customer mentioned, “I arrived late at night only to find my car uncharged. It was incredibly inconvenient.” Lindskrog responded promptly, addressing the issue and ensuring better vigilance in the future. The customer later updated their review to reflect appreciation for the swift response, giving Lindskrog another chance.
-
Clarity of Communication: Another customer expressed dissatisfaction, stating, “The website said the garage was warm, but my car was freezing when I picked it up.” This feedback prompted Lindskrog to remove the term “warm” from all communications, leading to clearer expectations for future customers and improved satisfaction.
-
Staffing for Bus Transportation: A review pointed out excessive wait times, stating, “I waited over 30 minutes for the shuttle bus after my flight. This is unacceptable.” Lindskrog recognized the issue and adjusted staffing and bus availability during peak times immediately the week after, reducing wait times significantly.
“Although less than 1% of our reviews are one-star ratings, we do receive them when we fall short. I completely understand the frustration expressed by these customers, as I would likely react in the same way. We use this feedback to prevent similar situations and enhance our customers' experiences. Thanks to Trustpilot, our new parking system is now effectively optimized with our scheduling.”
Jonas Lindskrog, Owner of Lindskrog Parking
Trustpilot Widgets on Website and in Email
Lindskrog Parking integrated Trustpilot widgets on key website pages, enhancing customer trust during the booking process. The Trustpilot logo was placed beneath the booking button, adding a layer of validation. Although specific conversion rate data is not available, the visibility of Trustpilot has reinforced customer confidence in their decisions. They also follow the customer with Trustpilot during the purchase process to validate that they are making a good decision.
The company recently incorporated Trustpilot into their email campaigns. From these emails, they saw that their CTR went up from their previous average of 2,2% to a new average of 3,1%, which is a 40% increase. Following the addition of the Trustpilot logo, they also noticed that opening rates for newsletters increased from 44% to over 50% overall, significantly broadening their reach and ensuring thousands more customers received their messages.
Impact on SEO Ranking
In 2024, Lindskrog Parking focused on enhancing its website to achieve higher rankings for key search terms. With the integration of Trustpilot, the company noticed significant improvements in its search visibility. The authentic reviews and high Trustpilot authority contributed positively to their search engine optimization (SEO) efforts.
“This past year, we have focused on enhancing and optimizing our website to achieve higher rankings for our most important keywords. For a while, our primary goal has been to establish a stable position in the most competitive search results. However, after implementing Trustpilot, it appears we have successfully solidified our desired ranking and are finally stably placed in the top 3 with our main keywords. This improvement is very likely attributable to Trustpilot's influence, as we kept hovering slightly below before our switch to Trustpilot.”
Jonas Ryberg, CEO of Lindskrog Parking
Smart Partnerships & Opportunities with Social Proof
The high level of customer satisfaction has enabled Lindskrog to showcase its service quality to partners, such as travel agencies and airline companies, leading to new partnerships and growth opportunities along the way.Trustpilot reviews have also been leveraged for establishing new partnerships. The strong validation from real customers about service quality has set Lindskrog apart, enhancing its reputation in the industry.