National Claims builds a brighter future with Trustpilot
Problem
National Claims needed to challenge the giants of their industry. That's why the team made it their mission to become the highest-rated claims management company on Trustpilot.
Solution
National Claims incorporated Trustpilot into many of their customer touch-points: on-site widgets, a direct call to action feature on every page, and a carousel of their most recent five-star reviews on their homepage.
Result
The added credibility given by featuring Trustpilot in National Claims’ digital ads has resulted in a 22% rise in click-through on their website and a massive 447% increase in web traffic due to increased search visibility.
Personal service, powerful results
National Claims is a UK-based claims company that helps their customers receive the compensation they deserve for all kinds of injury and housing disrepair claims. They pride themselves on going above and beyond, fighting for what’s right - whether through a compensation claim or at the source of the issue.
National Claims takes a personalised approach and offers unparalleled service to people who are often overwhelmed by their situation by assisting with paperwork, phoning third parties for clients and taking time to explain the often daunting process.
However, a negative stereotype surrounds this kind of service, which National Claims wanted to shatter. National Claims knew that their Trustpilot reviews would play a huge role in challenging the industry giants. That's why the team made it their mission to become Trustpilot's highest-rated claims management company through their outstanding and unique service.
“The support the team offers has been the driving force behind our glowing reviews on Trustpilot, which has helped the business to grow dramatically.”
+22%
Rise in click-through rate.
+447%
Increase in web traffic.
57%
conversion rate from Trustpilot-generated leads.
Building trust across every touchpoint
Since rebranding two years ago, National Claims has incorporated Trustpilot into every one of their customer touchpoints. Trustpilot widgets and a direct call to action feature on every page, and the National Claims homepage includes a carousel of its most recent five-star reviews.
National Claims also promotes their Trustpilot reviews and excellent TrustScore on Google and on all its social channels to offer reassurance that it's a company people can trust with their claim.
5-star reviews and a 447% traffic increase
Partnering with Trustpilot has been transformational for National Claims. The added credibility given by featuring Trustpilot in National Claims’ digital ads has resulted in a 22% rise in click-through rates to their website, and web traffic has also increased by a massive 447% thanks to the improved visibility on search engines.
National Claims’ Trustpilot page is shown among the first on Google, which has been a key factor in driving more traffic from the Trustpilot profile to their website.
It now boasts a five-star rating from over 900 reviews, and 57% of all leads generated through Trustpilot end up converting. National Claims has managed more than 2,400 claims this year, a figure Trustpilot has played a significant role towards.
“Without the service Trustpilot provides it’s unlikely National Claims would have seen the unprecedented growth it has over the past two years," says Daniel Brito.
Having seen the remarkable success with Trustpilot, Housing Disrepair Action (part of the National Claims Group) has launched their own review page and implemented the Standard Plus Module on their website to begin building their own reputable sub brand. Besides, the team at National Claims is also exploring the possibility of implementing the Enhance module to keep supporting their growth.