Brand integrity: the new frontier for marketing

Our new report explores consumer expectations surrounding purpose-driven brands, including which social, political and environmental stances make them more or less likely to buy from or recommend a brand.

The consumer research uncovers:

• How much a brand’s purpose matters to consumers today

• The top social, political and environmental stances consumers consider when making a purchase

• Which factors make consumers less likely to buy from a brand

• Which information sources consumers check to find out if brands live up to their claims