Brands that take a stand: Marketers who match consumers’ desire for purpose and honesty come out on top

Our new report explores what approaches CMOs take in relation to brand purpose, and what consumers look for in brands. Taken together, we hope this research will help marketers better resonate with customers through their purpose driven initiatives.

Read our report to better understand:

• How much a brand’s purpose matters to consumers today

• The top social, political and environmental stances consumers consider when making a purchase, compared to the stances CMOs adopt

• The top motivations and barriers for CMOs when adopting purpose

• Six practices for brands to follow in order to successfully use brand purpose