Share trust signals with Google Merchant Center
Make eligible Trustpilot review and reputation data available within Google Merchant Center™, providing independent third-party trust signals across relevant Google experiences.
Free to set up. No developer needed. Setup in under 5 minutes.
How to get started with your Trustpilot setup
1. Open Google Merchant Center
Sign in to your account at merchants.google.com. The Trustpilot setup is inside your Google Merchant Center account.
2. Click the Trustpilot notification
Select Trustpilot to launch the setup flow with your account.
3. Complete your setup
Log in to your Trustpilot account or create a free one. Confirm your domain and share data to complete setup.
Benefits of sharing Trustpilot data
Zero maintenance
Every new review you collect contributes ongoing signals. No CSV exports, manual uploads, or scheduled jobs required.
Helps verify that you are a trusted business
Trustpilot reviews provide independent trust signals that help demonstrate your business activity on relevant Google experiences.
Build stronger trust signals
Independent review signals build business credibility and strengthen customer trust.
How it works
Complete the quick setup
Confirm your domain, sign in to your Trustpilot account (or create one), and share data with Google Merchant Center.
Trustpilot shares eligible data with Google Merchant Center
Trustpilot securely shares trusted review signals with Google Merchant Center, helping provide independent trust signals that your business is active and legitimate.
Credibility signals flow
Customer reviews collected through Trustpilot contribute ongoing trust signals that support your Merchant Center presence.
1.3M+
Businesses worldwide collecting reviews with Trustpilot
400m+
Reviews on Trustpilot.com
200k+
New reviews daily
Frequently asked questions
No, sharing your Trustpilot data with Google Merchant Center is available at no additional cost. You can create a free Trustpilot Business Account and begin collecting reviews.
You will need:
A Google Merchant Center account
A free Trustpilot business account
A verified business domain
Go to your Google Merchant Center account where you can locate Trustpilot under Apps and Services and complete the setup flow.
No. As you collect customer reviews, eligible reputation data can be shared directly with Google Merchant Center, helping support your merchant presence across relevant Google experiences.
Trustpilot is the largest open platform for customer feedback, where consumers share experiences with businesses. Businesses can invite customers to leave reviews after a purchase or service interaction. Reviews are published on the business’s Trustpilot profile, where anyone can read them. Trustpilot applies automated technology and moderation processes designed to detect suspicious or misleading reviews and maintain platform integrity.
A free Trustpilot business account does not expire. Businesses can maintain their profile and continue receiving reviews without a paid subscription. Paid plans provide additional tools such as advanced review invitations, integrations, analytics, and marketing features.
Share your Trustpilot reputation with Google Merchant Center
Set up Trustpilot through Google Merchant Center in minutes. As you collect customer reviews, eligible reputation data can be shared directly with GMC, helping support your merchant presence across Google.
Trustpilot provides additional independent evidence for standard merchant checks and does not guarantee Google Merchant Center account approval, ranking impact, or preferential treatment. Availability varies by market and account, and may change. Google Merchant Center features, including how and whether Trustpilot information is used or displayed, are controlled by Google and may be modified, suspended or withdrawn at any time. Google and Google Merchant Center are trademarks of Google LLC.