Don’t just be a search result. Be the answer AI recommends.
The shift from “Search” to “Answers”
The way consumers find brands is changing. Instead of scrolling through pages of links, they’re asking AI for direct recommendations. If your brand isn’t part of that answer, you’re invisible.
Join Justin Cutroni, Director of Product Evangelism and Customer Education at Trustpilot, for a three-part webinar series on mastering the new rules of visibility. We’ll show you how to optimize your content for AI engines and use verified trust to ensure your business is the one AI recommends.
The new rules of AI search
People are no longer typing short keywords and clicking through links. They’re asking full questions and getting direct answers from AI systems. This session explains what’s changed in how people search, how AI generates answers, and why many brands are becoming less visible as a result. You’ll leave with a clear mental model of how AI search works and what marketers need to adapt to.
Date & Time: Feb 24th at 11 AM EST (US)
Date & Time: Feb 24th at 11 AM GMT (UK)
The AI visibility playbook
When AI systems generate answers, they don’t pull information randomly. They look for recent content that’s relevant to the user’s question. This session breaks down - plainly and without technical jargon - how AI systems decide what to include in an answer, why some brands appear consistently, and what marketers can influence through their content, presence, and signals.
Date & Time: March 10th at 11 AM EST (US)
Date & Time: March 10th at 11 AM GMT (UK)
The ROI of trust in AI search
As people rely more on AI to answer questions, brands are showing up in new ways - and often outside their own websites. In this session, we explain why trust signals play a critical role in AI search, how platforms like Trustpilot help brands appear in AI-generated answers, and how marketers can measure that visibility over time. You’ll learn how Trustpilot supports both AI search visibility and measurement, and how to connect those signals back to real business impact.
Date & Time: March 24th at 11 AM EST (US)
Date & Time: March 24th at 11 AM GMT (UK)